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File: Marvels The Avengers
The Avengers (titled Avengers Assemble in some countries) is a 2012 American superhero film produced by Marvel Studios and distributed by Walt Disney Pictures1, based on the Marvel Comics superhero team of the same name.
It is the sixth installment in the Marvel Cinematic Universe. The film was written and directed by Joss Whedon and features an ensemble cast, which includes Robert Downey, Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Tom Hiddleston, and Samuel L. Jackson. In The Avengers, Nick Fury, director of the peacekeeping organization S.H.I.E.L.D., recruits Iron Man, the Hulk, Thor, and Captain America to save the world from destruction.
Development of The Avengers began when Marvel Studios received a grant from Merrill Lynch in April 2005. After the success of the film Iron Man in May 2008, Marvel announced that The Avengers would be released in July 2011. With the signing of Scarlett Johansson in March 2009, the film was pushed back for a 2012 release. Whedon was brought on board in April 2010 and rewrote the screenplay that was originally written by Zak Penn. Production began in April 2011 in Albuquerque, New Mexico, before moving to Cleveland, Ohio in August 2011 and New York City in September 2011. The film was converted to 3D in post-production.
The Avengers premiered on April 11, 2012 and is scheduled for release on May 4, 2012 in the United States in 2D and 3D.
In December 2011, Disney announced that the film will be converted to 3D. About the 3D conversion Whedon stated, "Yeah, it's fun!...I'm not a big fan of extreme long lens, talky movies - I like to see the space I'm in and relate to it, so 3D kinda fits my aesthetic anyway. And the technology has advanced so far in the past couple years". Whedon also admitted that "there definitely are movies that shouldn't be in 3D" but "The Avengers isn't obnoxiously 3D. There's no, 'Oh look, we're going to spend 20 minutes going through this tunnel because it's in 3D!' And no one is pointing at the screen the entire time. But it's an action movie. Things tend to hurtle toward the screen anyway".
In January 2012, it was reported that The Avengers would be digitally remastered for IMAX 3D and set to open in IMAX theaters on May 4, 2012, the same day it opens in regular theaters. The IMAX release of The Avengers follows Marvel's release of Iron Man 2 and Thor on IMAX screens.
Visual effects for the film were created by Cantina Creative (Iron Man, Iron Man 2), Evil Eye Pictures (Iron Man 2, Thor, Captain America: The First Avenger), Fuel VFX (Iron Man 2, Thor, Captain America: The First Avenger), Industrial Light & Magic (Iron Man, Iron Man 2), Legacy Effects (Iron Man 2, Thor), Luma Pictures (Thor, Captain America: The First Avenger), The Third Floor (Thor) and Weta Digital.
Robbie Collin of The Daily Telegraph gave a positive review of the film, stating that "Writer-director Joss Whedon has a magpie's eye for stealing other people's bright ideas, and an enviable knack for improving them." Todd McCarthy of The Hollywood Reporter remarked, "It's clamorous, the save-the-world story is one everyone's seen time and again, and the characters have been around for more than half a century in 500 comic book issues. But Whedon and his cohorts have managed to stir all the personalities and ingredients together so that the resulting dish, however familiar, is irresistibly tasty again." Justin Chang of Variety wrote, "Like a superior, state-of-the-art model built from reconstituted parts, Joss Whedon's buoyant, witty and robustly entertaining superhero smash-up is escapism of a sophisticated order, boasting a tonal assurance and rich reserves of humor that offset the potentially lumbering and unavoidably formulaic aspects of this 143-minute team-origin story."
In October 2011, producer Kevin Feige hinted at a sequel to The Avengers during the New York Comic Con stating, "Iron Man 3 will be the first of what we sort of refer to as phase two of this saga that will culminate, God willing, in Avengers 2". In March 2012, Joss Whedon stated that he would want a sequel to be "...smaller. More personal. More painful. By being the next thing that should happen to these characters, and not just a rehash of what seemed to work the first time. By having a theme that is completely fresh and organic to itself." At the premiere of The Avengers, Kevin Fiege said they have an option for Whedon to direct The Avengers 2 when and if the time comes.