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Dolce and Gabbana

Dolce & Gabbana is an Italian luxury industry fashion house. The company was started by Italian designers Domenico Dolce and Stefano Gabbana in Milan, Italy.

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By 2005 their turnover was €597 million. Domenico Dolce was born on September 13, 1958 in Polizzi Generosa, Sicily. Stefano Gabbana was born on November 14, 1962 in Venice, and according to some sources in Milan, Italy (Gabbana, Stephano 2007). The two met in Milano in 1980 and worked for the same fashion house. In 1982 they established a designer consulting studio. In time it grew to become “Dolce & Gabbana”. They presented their first women’s collection in 1985 in Milan, where a year later their store would open its doors in 1986 (Dolce & Gabbana 2011).

Two years later they launched their leotard line and in 1989 started designing underwear and swimming costumes (Domenico). Dolce and Gabbana started to export their products in Japan and other countries like the U.S. where they found their own showroom in 1990 (Gabbana, Stephano 2011). The same year they showed their men’s collections. They launched their first perfume Dolce & Gabbana in 1992 (Dolce & Gabbana 2011). They won the Woolmark award in 1991 and the prize “most feminine flavor of the year” in 1993 (Dolce & Gabbana 2007). They won an Oscar for best male perfume in 1996. Towards the end of the 1990’s their sales was around 500 million dollars and in 2003 alone their revenue reached 633.2 million dollars (Gabbana, Stephano 2011).

Dolce & Gabbana has two central lines with a key distinct differences:

Dolce&Gabbana (spelled without spaces, unlike the name of the company) specializes in luxury items influenced more by designers and is more formal and 'timeless', responding to long-term trends rather than seasonal changes. It also sells sunglasses and corrective eyewear, purses, and watches. In April 2009 it launched its make-up range, unveiled at Selfridges, London by Scarlett Johansson. In February 2010, it was announced that American singer Madonna would design a collection of sunglasses titled MDG, set to be released in May of that year. It also has a set of fragrances for men and women.

D & G is a casual line that follows an urban inspiration and attempts to set trends rather than follow them. It is the younger, more flamboyant diffusion line of the brand. Unlike Dolce&Gabbana, D&G sells watches as well as clothing. D&G has been voted the UK's best luxury brand and in July 2009 D&G signed a lucrative deal with singer Alexandra Burke which will see her model its fashion lines in her music videos and in promotions.

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