One Direction: This Is Us (also referred to as 1D3D) is an upcoming 2013 British 3-D concert film centering on the boy band One Direction.
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It will open in the United Kingdom on the 29 August 2013, followed a day later in the United States.
Billed as an intimate all-access look at life on the road for the global music phenomenon, This Is Us will follow the lives of the five members of the boy band, One Direction: Niall, Zayn, Liam, Harry, and Louis. Containing live concert footage from London's O2 Arena, the film will contain footage from their lives pre- and post-X Factor appearance, and will give their fans insight into the preparation for their concerts and ultimately what it is like to be One Direction. The film will also provide the premiere of the song "Best Song Ever" from their upcoming album Where We Are. The trailer includes some childhood pictures of Zayn, Liam, Harry, Niall, and Louis.
This Is Us was first announced by the band while on The Today Show in New York's Rockefeller Plaza on 12 November 2012, followed by confirmation it would be directed by Morgan Spurlock. Spurlock, who unsuccessfully negotiated to direct similar films, Justin Bieber: Never Say Never and Katy Perry: Part of Me, said that he took on the film because of the band's fast-track rise to stardom. The film started filming in Tokyo on the 17 January 2013 and was being shot in 3D with 4K resolution RED Epic digital cameras, in which Spurlock said gave a cinematic appeal. The film was later given the name One Direction: This Is Us on 19 March 2013, previously being referred to as 1D3D.
This have further said that the film is not scripted, with the footage genuine and of them acting "naturally". Styles admitted that the cameras following them around was scary but said that this film gives them the opportunity to show more personality, how they interact, and how they relax when not on stage. Niall Horan remarked that the film crew had access all areas, even filming them in the toilet. It has also been reported that one of the last scenes the band filmed involved a survivor challenge, where they were dropped off by helicopter in a Scandinavian woodland, to be like wildness survival expert Bear Grylls.
Scenes shown in trailers include footage of fans telling stories related to the band following a request posted on YouTube, as well as comment from Simon Cowell, who was their mentor on The X Factor and is also a producer of the film.
The World premiere of the film was held in Leicester Square, in London on 20 August 2013. It will be released in the United Kingdom on 29 August 2013, and will be rolled out internationally on 30 August 2013 with a majority of markets being reached by the end of September 2013.
The film is rated PG for mild language by the Motion Pictures Association of America.
As part of the marketing campaign, the band allowed fans to upload pictures of themselves to feature on a version of the theatrical poster. The theatrical poster itself has pictures of fans forming part of the background, with another version created and displayed on the bands website where the photos were used to recreate the poster itself.
An initial teaser trailer was released on 8 February 2013, followed by a second trailer on 25 June 2013. This second trailer also teased a snippet of "Best Song Ever", the lead single from their upcoming third studio album, Where We Are.
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