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Prometheus is an upcoming science fiction film directed by Ridley Scott and written by Jon Spaihts and Damon Lindelof.
The film stars Noomi Rapace, Michael Fassbender, Guy Pearce, Idris Elba, Logan Marshall-Green and Charlize Theron. The plot follows the crew of the spaceship Prometheus in the year 2085, as they explore an advanced alien civilization in search of the origins of humanity.
Conceived as a prequel to Scott's 1979 science fiction horror film Alien, rewrites of Spaihts's script by Lindelof developed a separate story that precedes the events of Alien, but which is not directly connected to the films in the Alien franchise. According to Scott, though the film shares "strands of Alien's DNA, so to speak", and takes place in the same universe, Prometheus will explore its own mythology and ideas. Principal photography began in March 2011, with filming taking place in Canada, England, Iceland, and Spain. Prometheus is scheduled for release between May 30 and June 8, 2012 in various territories through 20th Century Fox.
In the late 21st century, a star map is discovered within the imagery of Aztec, Mesopotamian and Magdalenian cultures. The crew of the spaceship Prometheus is sent on a scientific expedition to follow the map as part of a mission to find the origins of mankind. Exploring the advanced civilization of an extraterrestrial race, they soon face a threat to humanity's very existence.
The first image to be released from the film featured a faceless, spacesuit-clad character in air and amid debris; it was presented on July 21 along with other previewed Prometheus footage at the 2011 San Diego Comic-Con International convention. Screenwriter Damon Lindelof and actress Charlize Theron were in attendance for the presentation of Prometheus. Ridley Scott and Noomi Rapace participated in the event, via satellite contribution, from Iceland. Among the previewed footage, which included "rapidly cut shots of the crew of a spaceship," was imagery of Theron doing "naked push-ups" which was highly buzzed about by the media. A further set of stills from the film, showing the main cast exploring an alien setting (including a monolithic humanoid head and urns), and Theron with Idris Elba on the bridge of the Prometheus spaceship, were made available to Entertainment Weekly to publish by November 23. The film's official teaser poster was revealed on December 14 with the tagline, "The search for our beginning could lead to our end."
A bootleg recording of the unfinished teaser trailer was uploaded onto the internet on November 27, but it was soon removed. CEO of Fox Entertainment Group, Thomas Rothman, called it "heartbreaking" adding that "for some early, early, early, early half-baked, half-assed test to leak, it's so unfair." On the same day, an alleged fifteen-paragraph film treatment was published by the blog GeekTyrant. A promotional "teaser," to promote the release of first trailer, was made available on the iTunes Movie Trailers library. Thirty-one seconds long, the video featured commentary by Scott, as well as never-before-seen scenes from the film and its production, and was released on December 19. The second and third teaser previews were released, subsequently, on December 20 and 21, respectively, in a countdown manner. The official teaser trailer for Prometheus was revealed on December 22, 2011. On March 12 a second teaser trailer with some new footage was released exclusively for Yahoo Movies UK.
A viral marketing campaign began on February 28, 2012, with the release of a video featuring a speech by Guy Pearce, in character as Peter Weyland, about his vision for the future. The video, set in 2023, takes place at a futuristic vision of a TED conference, an annual technology and design event held in Monterey, California that revolves around the dissemination of new ideas. The segment was conceived and designed by Scott and Lindelof, and directed by Scott's son, Luke. The production was made in collaboration with, and made available through TED because Lindelof wanted to introduce new audiences to the conference itself at the same time as exposing them to the Weyland video. Discussing the concept, Lindelof explained that the scene takes place in a futuristic stadium rather than the smaller real-world locations of real TED conferences because "a guy like Peter Weyland — whose ego is just massive, and the ideas that he’s advancing are nothing short of hubris — that he’d basically say to TED, 'If you want me to give a talk, I’m giving it in Wembley Stadium.'" TED community director Tom Rielly helped approve the use of the TED brand in the campaign-the first time that TED had been used for promotional purposes, and for which TED received no money. He was also involved in designing the appearance of the futuristic TED conference, preparing an "extensive briefing on all the visual and audio aspects of a TEDTalk circa 2012 and a corresponding speculation on how things would work in the future". The flying video cameras and "live Twitteresque feedback" were ideas created by Rielly. Rielly claimed that the association generated millions of new visitors to the TED website. The release of the video was accompanied by a fictional TED blog about the 2023 conference and a tie-in website for the Weyland Corporation, the fictional business founded by Weyland. On March 6, 2012, the Weyland website was updated to allow visitors to 'invest' in the company as part of a game to reveal a new image from the film.
On March 7, 2012, it was announced that, in partnership with AMC Theaters, Scott would host the premiere of the first full Prometheus trailer, which would be shown at the AMC Downtown Disney during WonderCon in Anaheim, California on March 17, 2012. The event was streamed live through Facebook, Twitter, and the AMC Theater website, with the full trailer then released online through the AMC Youtube channel immediately following the debut. Reaction to the trailer was considered to be noticeably positive among WonderCon attendees and on Twitter, and it received nearly three million views in the three days following its debut. Coinciding with the event, attendees at the film's WonderCon panel were given Weyland Corp business cards that directed them to a website and phone number. Calling the number resulted in the caller being sent a text message from Weyland Corp that linked them to a second viral video. The video, narrated by Fassbender, is presented as a Weyland Corp advertisement that shows the unboxing of the new "David 8" android, portrayed by Fassbender.
The National Entertainment Collectibles Association (NECA) will produce a series of action figures based on characters in the film, with an expected summer release date.
Prometheus was originally scheduled to be released on March 9, 2012, in the United States, but in January 2011, the date was pushed back to June 8, 2012. The film will be simultaneously released in IMAX theaters in 3D.
During his March 17, 2012, WonderCon presentations, Scott stated that some of the questions presented in the film are left unanswered and could be answered in a sequel, saying "If we're lucky, there'll be a second part. It does leave you with some nice open questions." When asked if a sequel would move closer to being a prequel to the events of Alien, Lindelof said "if we’re fortunate enough to do a sequel to Prometheus, it will tangentialize even further away from the original Alien."
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